Who I Am

Josh Whitney is a passionate and innovative marketer with a talent for creating emotional connections between brands and consumers. He holds a bachelor’s degree in marketing and management from Baylor University and has led high-profile campaigns for the California Department of Transportation (Caltrans), CAL FIRE, California ISO, DowntoDash, Honest A/C, Sacramento County, and Ventura County’s watershed program. His campaigns have spanned budgets from as little as $200 to over $1 million.

Josh excels in strategic planning, creative direction, and digital marketing, always aiming to turn products into memorable experiences. He believes in the power of emotional branding, focusing on building relationships rather than merely selling products. By engaging customers through interactive dialogue and crafting experiences that resonate on a personal level, he creates lasting brand loyalty and preference.

An active member of the American Marketing Association, Josh stays current with the latest industry trends and best practices. He regularly shares his insights and thoughts on the latest industry trends through his newsletter, "Brane Buzz." This platform allows him to connect with a broader audience and provide valuable perspectives on marketing strategies and consumer behavior.

Josh's approach is influenced by leading marketing concepts, such as the importance of nudging consumer behavior towards positive choices and understanding the subconscious factors that drive decision-making. He applies these principles to optimize campaigns and achieve impactful results.

When he’s not immersed in marketing strategies, Josh enjoys cheering on the Kings, hitting the tennis courts, and expanding his vinyl collection. He brings his positive energy and creative thinking to everything he does and is excited about the possibilities that lie ahead.